Hello, my name is Shirel a visual designer with speciality in Media. 

 

Currently I am a Creative and Art Director at BYL advertising agency. I own a B.Design degree from the Visual Communication department of HIT. 

 

My design perspective combines creativity with concept. I truely believe wise visuality can create curiosity, attract the viewer's mind and raise it’s interest - a challenging task for the “instant culture” we live in.

 

For the past 6 years I’ve gained allot of experience working with leading studios of the Israeli social media industry. I profound my Editorial skills and created content for leading brands; MAC cosmetics, Careline, smashbox, FUNDERM and more. 

 

My speciality is photography and shooting (also editing) videos. Since fashion is my guilty pleasure, I am also shooting independent fashion productions in my spare time. You can find many of my work in exhibits that takes place in TLV.